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covid 19 en Tunisie

COVID-19 and the Tunisian consumer, impact and challenges

COVID-19 has become the issue of greatest concern in 2020. As a result of this epidemic, e-commerce is forecasting exceptional growth as people adapt to this new situation and change the way they shop in the future. turning to online orders.

It is in such a context that the Tunisian consumer as a central element in the decision-making process is at the heart of today’s issues. The COVID-19 outbreak has affected his shopping behavior.
Based on this observation, COVID-19 has had a positive impact on the country’s economy through the development of electronic commerce.

The positive impact of COVID-19 on online commerce in Tunisia
The Tunisian consumer has limited his time spent in public places, several activities such as online shopping, delivery services, canned food should benefit in 2020 from the effects of COVID-19.
The Tunisian has turned to online shopping because he wants to stay away from the crowds and limit his purchases in supermarkets and malls. Recent statistics, between February 01 and March 27, 2020 showed that 73% of Tunisian consumers have made online purchases at least once during the past 2 months (INS, 2020). This is caused by focused anxiety about the epidemic.
This figure raises several questions and can be considered alarming in a context where COVID-19 is invading the daily life of a sensitive and vulnerable target, the Tunisian consumer in this case at a significant speed.
The persuasive dimension of COVID-19 comes into its own when we look at its positive impact.
The spread of COVID-19 in Tunisia has stimulated the Tunisian consumer overconsumption of basic necessities. Because of this overconsumption behavior, the stalls of some supermarkets were completely empty.

Saudi Arabia facing COVID 19
Despite the relatively limited medical impact in the Kingdom, the threat posed by the virus – coupled with efforts to maintain social distancing – has resulted in a significant change in lifestyle and spending habits, and e-commerce has rapidly grown. developed.

At the end of March, local online retailer BinDawood Holding told local media that since the escalation of the COVID-19 crisis, its 10-day average sales had increased by 200%, while its average order value had increased by 50% and 400% app downloads. The company has two e-commerce platforms – BinDawood and Danube – which are linked to their respective supermarket and hypermarket chains, allowing customers to purchase food and other merchandise online.

The emergence of online retailing, albeit in times of crisis, fits into some of the goals of Saudi Arabia’s comprehensive strategies. As part of the financial sector development program – which is itself part of Vision 2030, the Kingdom’s long-term development plan – the government hopes to increase the proportion of online payments to 70% by 2030, from a target of 28% by 2020.

COVID 19 and the United States of America,
Despite the spread of the epidemic in the United States, e-commerce is booming. Since the onset of the crisis, the media have reported that the sales of e-commerce giants, such as Amazon and Ebay, have experienced rapid growth, especially in recent weeks. In fact, Amazon recently announced the opening of 100,000 jobs in the United States, in an effort to meet the extreme demand generated by the pandemic.